On my recent visit in Dubai to shape the global Marketing Strategy of a Brand, Social Media and Digital Marketing were on the front scene. Either you act globally or locally Social Media and Digital Marketing are of paramount importance. Listen to my thoughts on this video.
Social Media is an ever ending learning process and I am always happy to assist people of various backgrounds and knowledge to understand more on the subject and elevate their skills to reach their goals. On Tuesday November 14th I had the pleasure once more to deliver a one day seminar on Social Media Marketing […]
So which Social Media Network is most suitable for your Business? On my latest Survey contacted exclusively on Twitter I asked people around the world to answer this question. Yes it was only asked on Twitter and you can say that Twitter had the privilege here, but not so fast! This does not mean that […]
On our second Survey we examine how people use Social Media in their business and which networks help them the most. In this series of 5 questions we see some trends and realities as food for thought. On our first question we see that people chose Facebook as their preferred Social Media network (61.76%) […]
Now that’s something everyone would love to have! Double Sales using the power of Social Media Marketing. But is it possible or just another catchy title? Well, this is the eternal question. Is marketing able to boost sales or just bring the traffic into the store? Here is a real life example to answer this […]
Do Social Media have an age limit? Well you probably say no but there are people who just avoid them for any reason you might think! Some of the main ones are: I don’t know how to use technology I don’t want to share my personal stuff I don’t find any use of them They […]
We have talked over and over again about the rise of Video content in the past few years. As more and more Social Media networks embrace the native video feature the importance and impact of Video will continue to challenge marketers to find better and more creative ways to use it. Below we can see […]
Social media have changed the experience a customer has with a Brand as well as their expectations of how Brands deliver that experience. In this modern era of marketing communications people expect to be thrilled, engage in a meaningful way and have content customized and delivered to them in a non spamming way. That is […]