Category

Articles
February 22, 2021

3 reasons to Increase your Advertising spending Now

First of all let me start by saying that Increasing your advertising budget doesn’t mean start overspending and go crazy. On the contrary, I am always in favor of targeted advertising and optimizing your budget. Having that said let me tell you 3 reasons why amongst uncertainty you should increase your advertising spending now! 1)...
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January 23, 2018

Προσωπικό Branding στα Μέσα Κοινωνικής Δικτύωσης

Τα Μέσα Κοινωνικής Δικτύωσης (ΜΚΔ) έχουν αναμφίβολα αλλάξει τα δεδομένα σε πολλούς τομείς της καθημερινότητας μας τόσο σε προσωπικό όσο και σε επαγγελματικό επίπεδο. Ποτέ άλλοτε ένα μέσο επικοινωνίας δεν ήταν τόσο εύκολο στην χρήση αλλά και διαθέσιμο στην πλειοψηφία του κόσμου να το χρησιμοποιήσει για να επικοινωνήσει, να δικτυωθεί, να εκφραστεί, να παίξει, να εργαστεί,...
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November 21, 2017

Social Media Seminar 14/11/17

Social Media is an ever ending learning process and I am always happy to assist people of various backgrounds and knowledge to understand more on the subject and elevate their skills to reach their goals. On Tuesday November 14th I had the pleasure once more to deliver a one day seminar on Social Media Marketing...
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November 10, 2017

Which Social Media Network brings you the most Business?

So which Social Media Network is most suitable for your Business? On my latest Survey contacted exclusively on Twitter I asked people around the world to answer this question. Yes it was only asked on Twitter and you can say that Twitter had the privilege here, but not so fast! This does not mean that...
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October 19, 2017

Social Media in Business (Survey Results)

On our second Survey we examine how people use Social Media in their business and which networks help them the most. In this series of 5 questions we see some trends and realities as food for thought.   On our first question we see that people chose Facebook as their preferred Social Media network (61.76%)...
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September 8, 2017

How to double your Sales using Social Media Marketing

Now that’s something everyone would love to have! Double Sales using the power of Social Media Marketing. But is it possible or just another catchy title? Well, this is the eternal question. Is marketing able to boost sales or just bring the traffic into the store? Here is a real life example to answer this...
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September 5, 2017

Do Social Media have an age limit?

Do Social Media have an age limit? Well you probably say no but there are people who just avoid them for any reason you might think! Some of the main ones are: I don’t know how to use technology I don’t want to share my personal stuff I don’t find any use of them They...
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August 24, 2017

The importance of Video on your Digital Strategy

We have talked over and over again about the rise of Video content in the past few years. As more and more Social Media networks embrace the native video feature the importance and impact of Video will continue to challenge marketers to find better and more creative ways to use it. Below we can see...
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August 20, 2017

Customer expectations and Social Media

Social media have changed the experience a customer has with a Brand as well as their expectations of how Brands deliver that experience. In this modern era of marketing communications people expect to be thrilled, engage in a meaningful way and have content customized and delivered to them in a non spamming way. That is...
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August 15, 2017

Facebook makes sound on Videos a default

Facebook has recently made a serious change on how we see and hear videos on their platform. Facebook now has audio sound as a default. This is done in an attempt to people watch more videos and for a longer period of time. In this way Video as a content will receive an even bigger...
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