Influencer Marketing

When Influencer Marketing works best

On a previous post we discussed the basics of Influencer Marketing (see here)  and the 4 steps to consider before using one to promote your Brand or products. Going a step further to explore the power and the dynamic an Influencer can give your Brand, you need to think about a few more things ahead...
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4 Things to consider when using Influencer Marketing

Who or what is an Influencer? In simple words, an influencer is a person with many followers on social media, who promotes brands and products through their influence on those followers. Why choose an influencer to promote your brand? Influencers act like a ‘friend’ who recommends something to you. They have already ‘used’ that product...
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