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Marketing

What-do-you-think
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Which Channels do you rely on most for your communication / advertising? (Survey results)

On a recently completed survey I asked my connections on Social Media to answer the following question: “Which of the following channels do you rely on most for your communication / advertising?” The question was simple and straightforward. I wanted to see which channel Companies and Individuals prefer as their number 1 choice to communicate their products or services to existing or potential clients.   As shown in the above…

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Social-Media-Strategy2
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Why having a Strategy is Key for your Social Media Success

Social Media Strategy does not have much difference with any other strategy in your business life or personal life. If you want to achieve something you do not only have to work hard for it but you need a plan to get you there. Despite the fact that most people know this, they often underestimate its importance to their long-term success. Not having a strategy will result in you losing…

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Social Media Fail : The Bank of Cyprus Facebook Page Launch

Bank of Cyprus has recently launched its Facebook Page marking its entrance on the most popular Social Media network. As far as we know it’s probably the biggest failure ever on launching a Facebook page and it’s coming from the biggest company in Cyprus! So why is the launching of their Facebook page a total bust? Well just take a look at their posts and you will find it hard…

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