Social Media Seminar 14/11/17

Social Media is an ever ending learning process and I am always happy to assist people of various backgrounds...

Which Social Media Network brings you the most Business?

So which Social Media Network is most suitable for your Business? On my latest Survey contacted exclusively on Twitter...

Social Media in Business (Survey Results)

On our second Survey we examine how people use Social Media in their business and which networks help them...

How to double your Sales using Social Media Marketing

Now that’s something everyone would love to have! Double Sales using the power of Social Media Marketing. But is...

Customer expectations and Social Media

Social media have changed the experience a customer has with a Brand as well as their expectations of how...
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Social Media Seminar 14/11/17
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Which Social Media Network brings you the most Business?
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Social Media in Business (Survey Results)
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How to double your Sales using Social Media Marketing
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Customer expectations and Social Media
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Polis Xinaris

Social Media Strategist & Blogger. Daily Social Media and Digital Marketing News and Insights. Let's do Social Media the right way!

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Customer expectations and Social Media

Social media have changed the experience a customer has with a Brand as well as their expectations of how Brands deliver that experience. In this modern era of marketing communications people expect to be thrilled, engage in a meaningful way and have content customized and delivered to them in a non spamming way. That is a lot for a Brand to think about yet alone to craft and execute a…

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Facebook makes sound on Videos a default

Facebook has recently made a serious change on how we see and hear videos on their platform. Facebook now has audio sound as a default. This is done in an attempt to people watch more videos and for a longer period of time. In this way Video as a content will receive an even bigger boost! It will also give even more thrust on native Videos on Facebook thus encouraging…

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Influencer-Marketing 2
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When Influencer Marketing works best

On a previous post we discussed the basics of Influencer Marketing (see here)  and the 4 steps to consider before using one to promote your Brand or products. Going a step further to explore the power and the dynamic an Influencer can give your Brand, you need to think about a few more things ahead that you will encounter on the way anyhow. An Influencer is not a one time…

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Which Channels do you rely on most for your communication / advertising? (Survey results)

On a recently completed survey I asked my connections on Social Media to answer the following question: “Which of the following channels do you rely on most for your communication / advertising?” The question was simple and straightforward. I wanted to see which channel Companies and Individuals prefer as their number 1 choice to communicate their products or services to existing or potential clients.   As shown in the above…

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Why share your videos directly on Facebook (and not via YouTube)

Although YouTube was the platform that made sharing videos mainstream, and one of the ways to share them was through Facebook, nowadays more and more people choose to use Facebook native video. Facebook native is the option to post your video directly on Facebook instead of just linking it via YouTube.  The question that comes to mind is what made people move towards Facebook native in the first place. According…

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4 Things to consider when using Influencer Marketing

Who or what is an Influencer? In simple words, an influencer is a person with many followers on social media, who promotes brands and products through their influence on those followers. Why choose an influencer to promote your brand? Influencers act like a ‘friend’ who recommends something to you. They have already ‘used’ that product so it makes it easier for you to trust them. As a result, it’s more…

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3 Social Media Trends for 2017

3 Social Media Trends for 2017 What are the most popular trends for social media users in 2017? What do most companies orient their efforts towards the most? Here are the 3 top: Four billion users prefer messaging apps like Messanger and Whatsapp. Brands use messaging as a more direct and immediate way to contact their customers and this will only expand further and further. Live videos. They are hailed…

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Social Media in Business (Survey Results)

On our second Survey we examine how people use Social Media in their business and which networks help them the most. In this series of 5 questions we see...