How to double your Sales using Social Media Marketing

Now that’s something everyone would love to have! Double Sales using the power of Social Media Marketing. But is...

Do Social Media have an age limit?

Do Social Media have an age limit? Well you probably say no but there are people who just avoid...

The importance of Video on your Digital Strategy

We have talked over and over again about the rise of Video content in the past few years. As...

Customer expectations and Social Media

Social media have changed the experience a customer has with a Brand as well as their expectations of how...

When Influencer Marketing works best

On a previous post we discussed the basics of Influencer Marketing (see here)  and the 4 steps to consider...
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How to double your Sales using Social Media Marketing
Articles
Do Social Media have an age limit?
Articles
The importance of Video on your Digital Strategy
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Customer expectations and Social Media
Articles
When Influencer Marketing works best
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Polis Xinaris

Social Media Strategist & Blogger. Daily Social Media and Digital Marketing News and Insights. Let's do Social Media the right way!

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Why share your videos directly on Facebook (and not via YouTube)

Although YouTube was the platform that made sharing videos mainstream, and one of the ways to share them was through Facebook, nowadays more and more people choose to use Facebook native video. Facebook native is the option to post your video directly on Facebook instead of just linking it via YouTube.  The question that comes to mind is what made people move towards Facebook native in the first place. According…

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4 Things to consider when using Influencer Marketing

Who or what is an Influencer? In simple words, an influencer is a person with many followers on social media, who promotes brands and products through their influence on those followers. Why choose an influencer to promote your brand? Influencers act like a ‘friend’ who recommends something to you. They have already ‘used’ that product so it makes it easier for you to trust them. As a result, it’s more…

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3 Social Media Trends for 2017

3 Social Media Trends for 2017 What are the most popular trends for social media users in 2017? What do most companies orient their efforts towards the most? Here are the 3 top: Four billion users prefer messaging apps like Messanger and Whatsapp. Brands use messaging as a more direct and immediate way to contact their customers and this will only expand further and further. Live videos. They are hailed…

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Snapchat marketing and geofilters

Take a guess: How many people do you think use Snapchat on a daily basis? Thousands? Millions? The real number might astound you: Right now there are about 10 million daily video views, with 9,000 Snaps sent every second. Yes, you read that right: Every second, 9,000 video exchanges cross this social media platform. And for marketers not making smart, strategic use of Snapchat, they might be missing out on…

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Mobile Analytics Tools: Your Guide to What and How to Measure

Once upon a time, web marketers had limited options when it came to mobile and web analytics: There were a couple resources that provided detailed, consistent reporting that companies needed to fully understand their user base. But today, the market for mobile analytics tools is becoming more diverse. From the B2B and B2C worlds, virtually every company needs access to data, and a one-size-fits-all analytic solution is slowly becoming obsolete….

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Twitter Mobile Changes

Twitter has just made important changes to its mobile version in an effort to enhance user experience. At a first glance things look more “in order” than before and with easy navigation.   The first thing you notice is the new “Home” option at the top left corner with your profile picture next to it. When you press the profile picture a drop down menu appears (see picture above) with various…

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