Tag

Social Media
July 25, 2017

Which Channels do you rely on most for your communication / advertising? (Survey results)

On a recently completed survey I asked my connections on Social Media to answer the following question: “Which of the following channels do you rely on most for your communication / advertising?” The question was simple and straightforward. I wanted to see which channel Companies and Individuals prefer as their number 1 choice to communicate...
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May 24, 2017

Why share your videos directly on Facebook (and not via YouTube)

Although YouTube was the platform that made sharing videos mainstream, and one of the ways to share them was through Facebook, nowadays more and more people choose to use Facebook native video. Facebook native is the option to post your video directly on Facebook instead of just linking it via YouTube.  The question that comes...
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May 18, 2017

4 Things to consider when using Influencer Marketing

Who or what is an Influencer? In simple words, an influencer is a person with many followers on social media, who promotes brands and products through their influence on those followers. Why choose an influencer to promote your brand? Influencers act like a ‘friend’ who recommends something to you. They have already ‘used’ that product...
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May 16, 2017

3 Social Media Trends for 2017

3 Social Media Trends for 2017 What are the most popular trends for social media users in 2017? What do most companies orient their efforts towards the most? Here are the 3 top: Four billion users prefer messaging apps like Messanger and Whatsapp. Brands use messaging as a more direct and immediate way to contact...
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April 20, 2017

Snapchat marketing and geofilters

Take a guess: How many people do you think use Snapchat on a daily basis? Thousands? Millions? The real number might astound you: Right now there are about 10 million daily video views, with 9,000 Snaps sent every second. Yes, you read that right: Every second, 9,000 video exchanges cross this social media platform. And...
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September 18, 2016

Instagram Stories – The most Important thing you should know

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June 9, 2016

Twitter Mobile Changes

Twitter has just made important changes to its mobile version in an effort to enhance user experience. At a first glance things look more “in order” than before and with easy navigation.   The first thing you notice is the new “Home” option at the top left corner with your profile picture next to it. When...
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May 29, 2016

Social Media Tip of the Day – Be Authentic

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May 25, 2016

Social Media News episode 3 – Small Businesses & Social Media

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December 18, 2015

Why having a Strategy is Key for your Social Media Success

Social Media Strategy does not have much difference with any other strategy in your business life or personal life. If you want to achieve something you do not only have to work hard for it but you need a plan to get you there. Despite the fact that most people know this, they often underestimate...
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