Social Media Strategy

Social Media & Digital Strategy – Thoughts from Dubai

On my recent visit in Dubai to shape the global Marketing Strategy of a Brand, Social Media and Digital Marketing were on the front scene. Either you act globally or locally Social Media and Digital Marketing are of paramount importance. Listen to my thoughts on this video.  
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Social Media in Business (Survey Results)

On our second Survey we examine how people use Social Media in their business and which networks help them the most. In this series of 5 questions we see some trends and realities as food for thought.   On our first question we see that people chose Facebook as their preferred Social Media network (61.76%)...
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How to double your Sales using Social Media Marketing

Now that’s something everyone would love to have! Double Sales using the power of Social Media Marketing. But is it possible or just another catchy title? Well, this is the eternal question. Is marketing able to boost sales or just bring the traffic into the store? Here is a real life example to answer this...
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Customer expectations and Social Media

Social media have changed the experience a customer has with a Brand as well as their expectations of how Brands deliver that experience. In this modern era of marketing communications people expect to be thrilled, engage in a meaningful way and have content customized and delivered to them in a non spamming way. That is...
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Why share your videos directly on Facebook (and not via YouTube)

Although YouTube was the platform that made sharing videos mainstream, and one of the ways to share them was through Facebook, nowadays more and more people choose to use Facebook native video. Facebook native is the option to post your video directly on Facebook instead of just linking it via YouTube.  The question that comes...
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Why having a Strategy is Key for your Social Media Success

Social Media Strategy does not have much difference with any other strategy in your business life or personal life. If you want to achieve something you do not only have to work hard for it but you need a plan to get you there. Despite the fact that most people know this, they often underestimate...
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