Social Media News
Tag
On my recent visit in Dubai to shape the global Marketing Strategy of a Brand, Social Media and Digital Marketing were on the front scene. Either you act globally or locally Social Media and Digital Marketing are of paramount importance. Listen to my thoughts on this video.
Continue reading
On our second Survey we examine how people use Social Media in their business and which networks help them the most. In this series of 5 questions we see some trends and realities as food for thought. On our first question we see that people chose Facebook as their preferred Social Media network (61.76%) which is far ahead from the second one which is Instagram (20.59%) and LinkedIn as…
Continue reading
Now that’s something everyone would love to have! Double Sales using the power of Social Media Marketing. But is it possible or just another catchy title? Well, this is the eternal question. Is marketing able to boost sales or just bring the traffic into the store? Here is a real life example to answer this question. Throughout my career as a marketer I was always in favor of the idea…
Continue reading
Social media have changed the experience a customer has with a Brand as well as their expectations of how Brands deliver that experience. In this modern era of marketing communications people expect to be thrilled, engage in a meaningful way and have content customized and delivered to them in a non spamming way. That is a lot for a Brand to think about yet alone to craft and execute a…
Continue reading
Although YouTube was the platform that made sharing videos mainstream, and one of the ways to share them was through Facebook, nowadays more and more people choose to use Facebook native video. Facebook native is the option to post your video directly on Facebook instead of just linking it via YouTube. The question that comes to mind is what made people move towards Facebook native in the first place. According…
Continue reading
Social Media Strategy does not have much difference with any other strategy in your business life or personal life. If you want to achieve something you do not only have to work hard for it but you need a plan to get you there. Despite the fact that most people know this, they often underestimate its importance to their long-term success. Not having a strategy will result in you losing…
Continue reading
