My Story

Social Media Strategist, Consultant, Instructor and Blogger.


Started my career in 2003 as a Marketing Manager in the family business Xinaris Home, while doing my Bachelor in Management and Marketing and later on my MBA. I took various roles within the company expanding my knowledge on marketing, management, human resources, business development and acquiring many more skills before starting to teach Social Media in Cyprus through the HRDA.

Being among the first to teach Social Media and understand their importance, I developed my personal blog were I share my knowledge and insights and were I share my love for Cyprus through stories, videos and pictures.

Now I consult companies and individuals on how to succeed in the Social Media world as a Social Media Strategist via my new company Digital Bakery Media while still working in the family business.


Social Media Consulting, Training and Management
Marketing Business Planning
Sales coaching


Social Media Instructor January 2012 – Present
Approved Instructor by the Human Resource Development Authority in Cyprus for the Seminar “Social Media and Social Marketing”
General Manager at Furniture Outlet
January 2006 – Present (6 years 7 months)
Director and Marketing Manager at Xinaris
2003 – Present (9 years)
Working at the family business Polis Xinaris Furniture Ltd since 2003.
The company was established in 1957 and is one of the leading firms in the industry.
Our company has retail franchise shops with IDdesign Denmark all over Cyprus specializing in contemporary
furniture and accessories.
Worked as head of Marketing since 2003.
Head of Sales department from 2004-2008.
Head of Operations at sister company Furniture Outlet since 2007.
Strategic planning, market research and business development in both concepts.
Director at Zoe January 2002 – July 2003 (1 year 7 months)

Skills & Expertise

Social Media Marketing
Business Planning
Marketing Strategy
Marketing Management
Corporate Social Responsibility
Communication Skills


Instructor of seminar “Social Media and Social Marketing”
HRDA authority Cyprus