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Social Media

social media sales
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How to double your Sales using Social Media Marketing

Now that’s something everyone would love to have! Double Sales using the power of Social Media Marketing. But is it possible or just another catchy title? Well, this is the eternal question. Is marketing able to boost sales or just bring the traffic into the store? Here is a real life example to answer this question. Throughout my career as a marketer I was always in favor of the idea…

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social media age
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Do Social Media have an age limit?

Do Social Media have an age limit? Well you probably say no but there are people who just avoid them for any reason you might think! Some of the main ones are: I don’t know how to use technology I don’t want to share my personal stuff I don’t find any use of them They are not for my age I don’t have time to waste Although the above are…

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customerexpectations
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Customer expectations and Social Media

Social media have changed the experience a customer has with a Brand as well as their expectations of how Brands deliver that experience. In this modern era of marketing communications people expect to be thrilled, engage in a meaningful way and have content customized and delivered to them in a non spamming way. That is a lot for a Brand to think about yet alone to craft and execute a…

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facebook-video.0
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Facebook makes sound on Videos a default

Facebook has recently made a serious change on how we see and hear videos on their platform. Facebook now has audio sound as a default. This is done in an attempt to people watch more videos and for a longer period of time. In this way Video as a content will receive an even bigger boost! It will also give even more thrust on native Videos on Facebook thus encouraging…

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Influencer-Marketing 2
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When Influencer Marketing works best

On a previous post we discussed the basics of Influencer Marketing (see here)  and the 4 steps to consider before using one to promote your Brand or products. Going a step further to explore the power and the dynamic an Influencer can give your Brand, you need to think about a few more things ahead that you will encounter on the way anyhow. An Influencer is not a one time…

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What-do-you-think
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Which Channels do you rely on most for your communication / advertising? (Survey results)

On a recently completed survey I asked my connections on Social Media to answer the following question: “Which of the following channels do you rely on most for your communication / advertising?” The question was simple and straightforward. I wanted to see which channel Companies and Individuals prefer as their number 1 choice to communicate their products or services to existing or potential clients.   As shown in the above…

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Why share your videos directly on Facebook (and not via YouTube)

Although YouTube was the platform that made sharing videos mainstream, and one of the ways to share them was through Facebook, nowadays more and more people choose to use Facebook native video. Facebook native is the option to post your video directly on Facebook instead of just linking it via YouTube.  The question that comes to mind is what made people move towards Facebook native in the first place. According…

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4 Things to consider when using Influencer Marketing

Who or what is an Influencer? In simple words, an influencer is a person with many followers on social media, who promotes brands and products through their influence on those followers. Why choose an influencer to promote your brand? Influencers act like a ‘friend’ who recommends something to you. They have already ‘used’ that product so it makes it easier for you to trust them. As a result, it’s more…

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3 Social Media Trends for 2017

3 Social Media Trends for 2017 What are the most popular trends for social media users in 2017? What do most companies orient their efforts towards the most? Here are the 3 top: Four billion users prefer messaging apps like Messanger and Whatsapp. Brands use messaging as a more direct and immediate way to contact their customers and this will only expand further and further. Live videos. They are hailed…

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