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Social Media Strategy

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How to double your Sales using Social Media Marketing

Now that’s something everyone would love to have! Double Sales using the power of Social Media Marketing. But is it possible or just another catchy title? Well, this is the eternal question. Is marketing able to boost sales or just bring the traffic into the store? Here is a real life example to answer this question. Throughout my career as a marketer I was always in favor of the idea…

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Customer expectations and Social Media

Social media have changed the experience a customer has with a Brand as well as their expectations of how Brands deliver that experience. In this modern era of marketing communications people expect to be thrilled, engage in a meaningful way and have content customized and delivered to them in a non spamming way. That is a lot for a Brand to think about yet alone to craft and execute a…

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Why share your videos directly on Facebook (and not via YouTube)

Although YouTube was the platform that made sharing videos mainstream, and one of the ways to share them was through Facebook, nowadays more and more people choose to use Facebook native video. Facebook native is the option to post your video directly on Facebook instead of just linking it via YouTube.  The question that comes to mind is what made people move towards Facebook native in the first place. According…

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Why having a Strategy is Key for your Social Media Success

Social Media Strategy does not have much difference with any other strategy in your business life or personal life. If you want to achieve something you do not only have to work hard for it but you need a plan to get you there. Despite the fact that most people know this, they often underestimate its importance to their long-term success. Not having a strategy will result in you losing…

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