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Social media marketing

social media for business
Articles

Which Social Media Network brings you the most Business?

So which Social Media Network is most suitable for your Business? On my latest Survey contacted exclusively on Twitter I asked people around the world to answer this question. Yes it was only asked on Twitter and you can say that Twitter had the privilege here, but not so fast! This does not mean that users of Twitter consider this Network to be the most suitable to bring them business…

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What-do-you-think
Articles

Social Media in Business (Survey Results)

On our second Survey we examine how people use Social Media in their business and which networks help them the most. In this series of 5 questions we see some trends and realities as food for thought.   On our first question we see that people chose Facebook as their preferred Social Media network (61.76%) which is far ahead from the second one which is Instagram (20.59%) and LinkedIn as…

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social media sales
Articles

How to double your Sales using Social Media Marketing

Now that’s something everyone would love to have! Double Sales using the power of Social Media Marketing. But is it possible or just another catchy title? Well, this is the eternal question. Is marketing able to boost sales or just bring the traffic into the store? Here is a real life example to answer this question. Throughout my career as a marketer I was always in favor of the idea…

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video marketing
Articles

The importance of Video on your Digital Strategy

We have talked over and over again about the rise of Video content in the past few years. As more and more Social Media networks embrace the native video feature the importance and impact of Video will continue to challenge marketers to find better and more creative ways to use it. Below we can see on the Infographic 10 Video stats that prove exactly why you need to give more…

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customerexpectations
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Customer expectations and Social Media

Social media have changed the experience a customer has with a Brand as well as their expectations of how Brands deliver that experience. In this modern era of marketing communications people expect to be thrilled, engage in a meaningful way and have content customized and delivered to them in a non spamming way. That is a lot for a Brand to think about yet alone to craft and execute a…

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facebook-video.0
Articles

Facebook makes sound on Videos a default

Facebook has recently made a serious change on how we see and hear videos on their platform. Facebook now has audio sound as a default. This is done in an attempt to people watch more videos and for a longer period of time. In this way Video as a content will receive an even bigger boost! It will also give even more thrust on native Videos on Facebook thus encouraging…

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Influencer-Marketing 2
Articles

When Influencer Marketing works best

On a previous post we discussed the basics of Influencer Marketing (see here)  and the 4 steps to consider before using one to promote your Brand or products. Going a step further to explore the power and the dynamic an Influencer can give your Brand, you need to think about a few more things ahead that you will encounter on the way anyhow. An Influencer is not a one time…

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What-do-you-think
Articles

Which Channels do you rely on most for your communication / advertising? (Survey results)

On a recently completed survey I asked my connections on Social Media to answer the following question: “Which of the following channels do you rely on most for your communication / advertising?” The question was simple and straightforward. I wanted to see which channel Companies and Individuals prefer as their number 1 choice to communicate their products or services to existing or potential clients.   As shown in the above…

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facebook-video3-1920-800x450
Articles

Why share your videos directly on Facebook (and not via YouTube)

Although YouTube was the platform that made sharing videos mainstream, and one of the ways to share them was through Facebook, nowadays more and more people choose to use Facebook native video. Facebook native is the option to post your video directly on Facebook instead of just linking it via YouTube.  The question that comes to mind is what made people move towards Facebook native in the first place. According…

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