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Mobile Analytics Tools: Your Guide to What and How to Measure

Once upon a time, web marketers had limited options when it came to mobile and web analytics: There were a couple resources that provided detailed, consistent reporting that companies needed to fully understand their user base. But today, the market for mobile analytics tools is becoming more diverse. From the B2B and B2C worlds, virtually every company needs access to data, and a one-size-fits-all analytic solution is slowly becoming obsolete….

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