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Digital marketing

What-do-you-think
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Social Media in Business (Survey Results)

On our second Survey we examine how people use Social Media in their business and which networks help them the most. In this series of 5 questions we see some trends and realities as food for thought.   On our first question we see that people chose Facebook as their preferred Social Media network (61.76%) which is far ahead from the second one which is Instagram (20.59%) and LinkedIn as…

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video marketing
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The importance of Video on your Digital Strategy

We have talked over and over again about the rise of Video content in the past few years. As more and more Social Media networks embrace the native video feature the importance and impact of Video will continue to challenge marketers to find better and more creative ways to use it. Below we can see on the Infographic 10 Video stats that prove exactly why you need to give more…

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customerexpectations
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Customer expectations and Social Media

Social media have changed the experience a customer has with a Brand as well as their expectations of how Brands deliver that experience. In this modern era of marketing communications people expect to be thrilled, engage in a meaningful way and have content customized and delivered to them in a non spamming way. That is a lot for a Brand to think about yet alone to craft and execute a…

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What-do-you-think
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Which Channels do you rely on most for your communication / advertising? (Survey results)

On a recently completed survey I asked my connections on Social Media to answer the following question: “Which of the following channels do you rely on most for your communication / advertising?” The question was simple and straightforward. I wanted to see which channel Companies and Individuals prefer as their number 1 choice to communicate their products or services to existing or potential clients.   As shown in the above…

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IM2
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4 Things to consider when using Influencer Marketing

Who or what is an Influencer? In simple words, an influencer is a person with many followers on social media, who promotes brands and products through their influence on those followers. Why choose an influencer to promote your brand? Influencers act like a ‘friend’ who recommends something to you. They have already ‘used’ that product so it makes it easier for you to trust them. As a result, it’s more…

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facebook_live_videos
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3 Social Media Trends for 2017

3 Social Media Trends for 2017 What are the most popular trends for social media users in 2017? What do most companies orient their efforts towards the most? Here are the 3 top: Four billion users prefer messaging apps like Messanger and Whatsapp. Brands use messaging as a more direct and immediate way to contact their customers and this will only expand further and further. Live videos. They are hailed…

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Social-Media-Strategy2
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Why having a Strategy is Key for your Social Media Success

Social Media Strategy does not have much difference with any other strategy in your business life or personal life. If you want to achieve something you do not only have to work hard for it but you need a plan to get you there. Despite the fact that most people know this, they often underestimate its importance to their long-term success. Not having a strategy will result in you losing…

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bocy croped
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Social Media Fail : The Bank of Cyprus Facebook Page Launch

Bank of Cyprus has recently launched its Facebook Page marking its entrance on the most popular Social Media network. As far as we know it’s probably the biggest failure ever on launching a Facebook page and it’s coming from the biggest company in Cyprus! So why is the launching of their Facebook page a total bust? Well just take a look at their posts and you will find it hard…

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