Once upon a time, web marketers had limited options when it came to mobile and web analytics: There were a couple resources that provided detailed, consistent reporting that companies needed to fully understand their user base.
But today, the market for mobile analytics tools is becoming more diverse. From the B2B and B2C worlds, virtually every company needs access to data, and a one-size-fits-all analytic solution is slowly becoming obsolete. You need a tool that measures the exact ROI benchmarks that your company cares about in order to better map the decisions you’re making during customer success, product, marketing, and engineering team meetings.
So how do you choose the right mobile analytics platform for your business? The decision starts with knowing what, exactly, to measure. Follow this simple framework as a shortcut and source of structure to your decision cycle.
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